Tuesday, 26 November 2013

Focus Group


Focus Group

Filmed by Mary
Questions planned by Leah


Due to our survey the majority of people who answered were female and between the ages of 16 and 17 therefore we picked our focus group to fit these demographics.

Our focus group said they associated the word 'Diva' with someone who is feisty and brave therefore when filming our music video we will ensure to pick the main role as someone who is confident as is able to demonstrate a confident attitude.
Our survey results showed that majority of people preferred a music video with a narrative and a party theme. Our focus group gave us brief ideas in which we can use a narrative linked to a party theme and still associate it to the song title 'diva' They gave the ideas of having the main role arriving to a party and being centre of attention. We may expand on this idea by adding a narrative of another girl being jealous of all the attention on this girl.
Our focus group said they would like to see free style dance and routine therefore we will include both into our music video.
We also asked our focus group what they wouldn't like to see in this music video. The most common response was a bad costume therefore we will ensure our actress wears a modern outfit which could resemble Beyonce's style.
By Leah Gathergood


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