Treatment draft

Ideas for music video
By Mary And Leah Song: Diva
Artist: Beyonce

In our survey we asked which characteristics people associate with the artist Beyonce. We are going to take these characteristics and use them in our video. For example people described Beyonce as strong therefore we will ensure to use a strong character to resemble Beyonce in our music video.

Narrative

The narrative for our music video would be based around a woman who will have the characteristics of a 'diva' The narrative is going to be set at a house party in which everyone will admire the 'diva' There is going to be another character who is less confident and rather than being with everyone else she sits in the bathroom by herself. The main character finds her and gives her a 'diva' makeover which makes her feel better about herself.

Characterisation 

Our survey and focus group described a divas characteristics as strong, confident, attractive and feisty. Therefore we will make sure to incorporate these characteristics into our 'diva' actress.

Resources 

Actors- 2 main characters and 15-20 people to make it look like a party.
Setting- A house which has space for a party, Street for 'diva' to walk down before she arrives at the party.
Technical resources- iMovie, video camera
Props- Cups, non-alcoholic drink bottles, party like outfits, disco lights

Justification

We have chosen this particular narrative as the character Beyonce has created her persona to be diva-like. The lyrics are also about a diva therefore it is relevant.
A big part of Beyonce's style motif is dance routines therefore we are going to incorporate dance routines into the narrative. We will make a dance routine for when the 'diva' and less confident girl become friends and the diva gives her more confidence.



I have created this draft treatment to outline our ideas for the music video. Doing this meant that our peers could read this and add comments to our padlet and give us ideas to add to our music video. This will impact our video as it will make us more organised and also add our targets audiences ideas. 

Focus Group

Focus Group

Filmed by Mary
Questions planned by Leah


Due to our survey the majority of people who answered were female and between the ages of 16 and 17 therefore we picked our focus group to fit these demographics.

Our focus group said they associated the word 'Diva' with someone who is feisty and brave therefore when filming our music video we will ensure to pick the main role as someone who is confident as is able to demonstrate a confident attitude.
Our survey results showed that majority of people preferred a music video with a narrative and a party theme. Our focus group gave us brief ideas in which we can use a narrative linked to a party theme and still associate it to the song title 'diva' They gave the ideas of having the main role arriving to a party and being centre of attention. We may expand on this idea by adding a narrative of another girl being jealous of all the attention on this girl.
Our focus group said they would like to see free style dance and routine therefore we will include both into our music video.
We also asked our focus group what they wouldn't like to see in this music video. The most common response was a bad costume therefore we will ensure our actress wears a modern outfit which could resemble Beyonce's style.
By Leah Gathergood