by Leah Gathergood
When asking our focus group what they would least like to see in our music video, they said a bad costume. This was because part of Beyoncé's star motif is to constantly have a nice outfit on and hair and make up done, this meant if our main character was to look casual or wear a bad outfit, it would be wouldn't be conventional. Therefore, we chose dresses for our main character that were sexy yet classy.
We also decided our main character should wear a jacket, this was so we could show someone else removing her jacket for her, emphasising her 'diva' personality.
Also, when we were researching pop music videos and looking at their costumes, we noticed, particularly with Beyoncé, that female singers majority of the time wear high heeled shoes in their music videos, as well as when performing. Therefore, we made sure our main character was wearing high heeled shoes throughout the video.
Overall we chose our costume for our main character to fit the typical conventions of pop music, for example having hair and make up done, but also fit to the star motif of Beyoncé, which is something classy, but something that would also stand out.
When choosing costumes for the people who were in the party scene, we wanted them to look smart but not so they out shine our main character. We asked them to wear jeans and a nice top or blouse. This was so they looked like they were dressed for a party.
Having a costume list and ideas helps us to be more organised when filming as we know what we now need to get or bring in from home.
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